The Key Elements of Great Resources

Success in Business through Perseverance

Hussain al Nowais, the Emirates Holdings managing director and chairman, enjoys taking challenges, such as making dying companies live and soar high in the world of business. It will be such an honor to know the success story behind this amazing UAE Businessman.

The experiences of Hussain al Nowais in his younger days have inspired him to succeed in order reach his dreams.

Hussain al Nowais shared that back in the days, they saw the sacrifices of their parents. And truly time will come that you will reap what you saw, especially that they are now more than capable to sustain themselves due to hard work.

He shared that back in the 1950s, drinking purified drinking water is already a kind of luxury while having an air conditioner for a room is just unthinkable. Hussain al Nowais even compared Abu Dhabi to a village that is deserted back then. Years ago, their family stayed in an area of Corniche, and the town’s centre was Al Husn.

Since the education in Abu Dhabi before was not that high, Al Nowais traveled to Qatar to be able to get into a school.This did not only happen to him but to many people before, considering as a norm.

When Sheikh Zayed bin Sultan Al Nahyan became president of UAE, a lot of families have returned, including the family of Al Nowais. The grandfather of Al Nowais, who was once a pearl merchant, worked his way and became a building material and foodstuff trader. That was the beginning of their family business, which is an organisation for trade.

Al Nowais went to the U.S. to study after he got his high school diploma from a school in Abu Dhabi.

After finishing a business administration course in the U.S., he was totally filled with wisdom and might, which gave him the courage to go back home in order to practice what he has learned. In 1978, Al Nowais was known to be one out of few who was able to study outside UAE and was able to successfully communicate with businessmen from different countries.

He was indeed very passionate about what he is doing in his life, which is why there is no doubt why he uplifted their family business into a trusted contracting, distributing, trading, and manufacturing company. According to him, he almost started from nothing in order to build what he has now.

When his career was still trying to grow, one event that he considers as the turning point was when he got a contract for a department in the government in supplying equipment for electrical use.

He earned his success through acquiring skills and knowledge and continuously improving them along the way.

During the Gulf War, Al Nowais saw their food business as something that would succeed because it is needed. He even bought dying businesses and restructured them, making them reach the pick again.

And up to this day, he is still showing and sharing his excellence, such as having Federal Foods.